On with Kara Swisher cover image

Is the Apple Vision Pro All That?

On with Kara Swisher

00:00

Biggest Risks for Apple

The biggest risk for Apple is missing out on the next big category, like the automotive industry, which could result in people leaving the Apple ecosystem for competitors like Amazon or Google. Another risk is regulatory and hubris, with potential challenges in revenue streams from iPhone sales plateauing and possible disruptions to their app store revenue model. These risks could hinder Apple's ability to innovate and develop the next platform.

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