On with Kara Swisher Is the Apple Vision Pro All That?
16 snips
Feb 5, 2024 
Joanna Stern, a tech columnist at The Wall Street Journal, Nilay Patel from The Verge, and Bloomberg's Mark Gurman delve into Apple's ambitious Vision Pro headset. They discuss its hefty $3500 price tag and the market's readiness for it. The trio critiques its rocky debut, weighing its potential against iconic products like the iPhone. They also explore the challenges of spatial computing and privacy concerns, while humorously noting the device’s limitations compared to competitors. Insightful banter reveals both excitement and skepticism about the future of wearable tech.
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Spatial Computing as Marketing
- "Spatial computing" is a marketing term to rebrand existing VR/AR technology.
- Apple aims to differentiate its headset and present it as a new computing paradigm.
Uncanny Personas
- Joanna Stern's "persona" in the Vision Pro FaceTime feature looks distorted.
- Her family found the 3D rendering unsettling and preferred regular calls.
Meta's Metaverse Pivot
- Meta's Metaverse efforts are now seemingly abandoned.
- This shift follows significant job cuts in their Reality Labs division last year.