AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Mastering The Art of Sales (on The Ed Mylett Show) Pt. 1 - Oct. ‘23 | Ep 652
The Game w/ Alex Hormozi
Understanding the Importance of Leads in Sales and Marketing
Leads are essential for acquiring new customers. A lead is a person you can contact, and an engaged lead is someone who has shown interest in the products or services you offer. The transition from an unengaged lead to an engaged lead is a crucial aspect covered in the book. The goal is to make strangers want to buy your products or services, not just to buy but to want to buy. The book also emphasizes the importance of different approaches for reaching out to potential customers, which include warm reach outs, cold reach outs, posting content for known audiences, and using paid ads as the four main strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode