Lenny's Podcast: Product | Growth | Career cover image

The power of strategic narrative | Andy Raskin

Lenny's Podcast: Product | Growth | Career

NOTE

How George Lucas Used Stakes to Change Luke's Mind

Luke initially acts like a reluctant buyer and resists getting involved in the adventure/nGeorge Lucas changes Luke's mind by raising the stakes through killing his aunt and uncle/nObi Wan holds out an alternative path for Luke/nThe speaker uses this example when working with teams

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