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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Grow Through Practice and Self-Understanding
To transition from being a good operator to a great growth advisor, it is crucial to build relevant skills while maintaining your current job. Practicing selling, closing, and retaining clients will strengthen your growth advising capabilities. View yourself as a product, focusing on the journey of working with you, and aim to build a personal brand instead of merely a consultancy. Recommended readings include 'Small Data' for understanding user behaviors, 'Start With Why' for identifying a business's purpose, 'Million Dollar Consultant' for branding insights, and a personal recommendation on overcoming concerns about others' opinions.
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