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Disruptive Innovation in the Era of Big Tech

HBR On Strategy

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Unseating Industry Giants through Disruptive Innovation

The root of unseating industry giants lies in the ability of tiny upstarts to strategically approach the incumbent in a way that causes them to ignore or flee up market, providing the new entrant with the essential resource of time to build a strong foundation. This strategy, known as disruptive innovation, is different from sustaining innovation, which is crucial for the ongoing success of any business. Disruptive innovation is often overlooked by incumbents as it presents as products that may not be as good or appealing to their best customers, making it challenging for them to allocate resources towards it.

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