Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Customer Obsession and Competitive Analysis
Being customer obsessed is crucial in business but it should not be an excuse to overlook competitive threats. Instead of using customer obsession as an excuse for not investing in certain areas, focus on a balance between understanding customers and analyzing competitors, especially in a market with abundant options. By considering the alternatives customers have, including direct competitors, businesses can stay proactive and innovative in meeting customer needs in a competitive landscape.
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