RV207 - Chris Walker’s LinkedIn Playbook
GTM Live
Embrace Vertical Video for Amplified Reach
Vertical videos are significantly outperforming traditional text and horizontal videos on social platforms, particularly LinkedIn, with impressions heightened by 5 to 20 times. This trend is driven by algorithmic support that favors early adopters of vertical video formats, suggesting an opportunity to capitalize on this emerging content style. Additionally, recycling archived videos into the feed has proven effective, sometimes even surpassing the performance of new content. Understanding this moment of favorable demand-supply dynamics can help brands and individuals build their audience effectively, especially as video engagement is still relatively low on LinkedIn. Adapting to this trend now is crucial for maximizing exposure and impact.
Remember Everything You Learn from Podcasts
