AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Twitter DeSaster and the Surgeon General’s Social Media Warning
Pivot
The Naming of HBO Max: A Brand Strategist's Perspective
1min Snip
00:00
Key takeaways
Transcript
Episode notes
- The decision to name the brand Max was likely made by a dominant team member without considering branding strategy
- Naming the brand after HBO would have been a better choice for its association with quality and storytelling
- Choosing a name like Zaz would have been more memorable
- Some brand name changes don't make sense to brand strategists but people eventually get used to them
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode