
757: Annie Duke | The Power of Knowing When to Quit
The Jordan Harbinger Show
00:00
Establishing Kill Criteria for Sales Leads
- To improve sales efficiency, establish clear kill criteria upfront.
- Identify early warning signs in past failed deals (e.g. focusing only on price).
- Turn those signals into actionable criteria for abandoning pursuits and reward reps for their timely exits.
- This allows for quicker course correction and encourages strategic disengagement from less promising leads.
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