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757: Annie Duke | The Power of Knowing When to Quit

The Jordan Harbinger Show

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Establishing Kill Criteria for Sales Leads

  • To improve sales efficiency, establish clear kill criteria upfront.
  • Identify early warning signs in past failed deals (e.g. focusing only on price).
  • Turn those signals into actionable criteria for abandoning pursuits and reward reps for their timely exits.
  • This allows for quicker course correction and encourages strategic disengagement from less promising leads.
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