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256: Brennan Dunn — This Is Personal
The Bootstrapped Founder
Personalizing Niche Content for Different Audiences
Consulting clients often want custom content based on their interests, so I came up with the idea of dynamically tailoring emails to niche audiences. For creators, I include a quote from a well-known creator, while for consultants, I include testimonials from people who built successful businesses using my teachings. This personalization makes the product more appealing to different audiences.
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