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The 2024 Content Marketing Guide You Need To Survive AI
Marketing Against The Grain
Balance Personality with Technical Skills
Content creation now requires two distinct approaches: one focusing on personality-driven influencers for engaging discovery-based content, and the other emphasizing technical skills to generate personalized, in-depth material using AI. The former relies on captivating audiences quickly, while the latter leverages advanced capabilities to create complex offerings that resonate deeply with users. Balancing these two aspects is essential for effective content strategy in today’s landscape.
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