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#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience?
Marketing Made Simple
Marketing Your Course through Email and Webinars
To effectively market a course, especially a lower-priced one around $100, leveraging email is key. Creating a series of sales emails sent over one to two weeks can increase visibility and drive sales. It's important to email more frequently than initially comfortable, as consistent reminders and varied content, including stories, examples, and case studies, encourage potential buyers to commit. For higher-priced courses, typically costing a couple hundred dollars, incorporating webinars into the marketing strategy is highly beneficial. A webinar should provide significant value during the first 40 minutes, followed by a presentation of the course in the last 20 minutes. This approach not only showcases the instructor's personality and teaching style but also positively shifts the audience's mindset, increasing the likelihood of course purchases.
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