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The Impact of Gamified Social Media Platforms on Behavior
Gamifying systems with numbers and points can change our behaviors and shift our goals. For example, posting photos on Instagram for likes and comments changes the experience from a personal escape to focusing on what looks good. Similarly, a philosopher found that after having a tweet go viral on Twitter, his thoughts became centered around creating viral tweets instead of deep philosophical thinking. When complex behaviors in everyday life are gamified, it can divert us from their original meaning. Twitter, originally a platform for discussions, becomes focused on scoring points and gaining retweets, leading to outrage and superficial interactions.