Empower Entrepreneurship through Purposeful Solutions

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Focusing on creating useful solutions that address specific pain points is essential for entrepreneurial success. Building a product or service that customers genuinely appreciate forms the core of business philosophy. Many small business owners embark on their journeys with noble intentions, driven by a desire to support their communities and families. To effectively serve these entrepreneurs, businesses must transcend mere transactional relationships; they should act as opinionated partners. Just as navigating a supermarket filled with choices can be overwhelming, entrepreneurs need guidance in decision-making. A company’s role is to simplify processes and offer proactive support, thereby reducing confusion and enabling more individuals to pursue entrepreneurship. The ultimate goal is to make it easier for entrepreneurs everywhere to build and grow their businesses.

This Week in Startups is brought to you by…

Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at https://www.vanta.com/twist

OpenPhone. Create business phone numbers for you and your team that work through an app on your smartphone or desktop. TWiST listeners can get an extra 20% off any plan for your first 6 months at https://www.openphone.com/twist

DevSquad. DevSquad helps startups design better products. If you need UI and UX expertise and don’t want to hire an entire design team, head to http://devsquad.com/startups and book a call. Mention that you are coming from TWiST to get 10% off.

Todays show:

Josh Reeves joins Alex Wilhelm to discuss building a product people love (21:11), SMB challenges (23:56), growth strategies (36:47), and more!

Timestamps:

(0:00) Josh Reeves joins Alex Wilhelm

(2:16) Josh's previous startups and the early days of web development

(6:26) Transition to digital solutions and security for small businesses

(10:31) Gusto's growth, success metrics, and market penetration

(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(14:30) Gusto's North Star, marketing strategies, and channel growth

(21:11) Building a product people love with good unit economics

(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

(23:56) Challenges of selling to SMBs and Gusto's product expansion