Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Build an Authentic Social Presence Without Sounding Like a Bro

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

NOTE

Balancing the Hook and Body for Engaging Content

Spending 80% of the time on the hook and 20% on the body is not effective. It's crucial to spend 50% of the time on both the hook and body, then step away and come back for self-editing. Many people focus on creating strong hooks, but then fail to deliver in the body, resulting in unmet promises and a lack of valuable content. This approach wastes potential and may lead to losing audience trust and interest.

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