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189: Customer Data Modeling, The Data Warehouse, Reverse ETL, and Data Activation with Ryan McCrary of RudderStack
The Data Stack Show
Proper Handling of Entities and Duplication in Data
Handling entities in data is a common challenge as many organizations struggle with it, especially in distinguishing between entities within different tiers of products. Duplicates in customer records present another significant issue that lacks a simple solution, as there is no AI magic to resolve them efficiently.
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