AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Diversifying Revenue Sources for Business Growth
The goal is to increase organic referrals to 25%, affiliate referrals to 15%, and integrate paid media like YouTube ads to constitute 30% of the total revenue. The business currently relies on podcasts, word of mouth, and social media for 70% of its revenue, with no advertising or marketing. Transitioning from Facebook to YouTube ads is a strategic move due to its intent-based nature, controllability, and industry trend of shifting away from Facebook and Instagram ads.