
SPI 729: How to Quit Your Corporate Job for Good with Brian Luebben
The Smart Passive Income Online Business and Blogging Podcast
Diversifying Revenue Sources for Business Growth
The goal is to increase organic referrals to 25%, affiliate referrals to 15%, and integrate paid media like YouTube ads to constitute 30% of the total revenue. The business currently relies on podcasts, word of mouth, and social media for 70% of its revenue, with no advertising or marketing. Transitioning from Facebook to YouTube ads is a strategic move due to its intent-based nature, controllability, and industry trend of shifting away from Facebook and Instagram ads.
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