SPI 729: How to Quit Your Corporate Job for Good with Brian Luebben
Nov 1, 2023
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#729 Brian Luebben shares his blueprint for success: building a financial foundation, creating products that address real needs, importance of community for learning, best short-form content strategy, and more.
Building a financial foundation and creating products that address real needs are crucial for success.
Having a clear vision of what winning looks like for your business is essential for growth.
Transitioning from individual work to a team-based approach is necessary for scaling and building a successful business.
Deep dives
Building the Right Processes for Business Success
Having a strong mindset and a great business idea is not enough without the right processes in place. NetSuite by Oracle offers a cloud financial system that streamlines accounting, financial management, and more. Developing a minimum viable product (MVP) and gathering customer feedback is crucial for product-market fit. Scaling a business requires transitioning from 'me' to 'we' to 'they' by building a team. It is important to have a clear vision of what winning looks like for your business.
Taking Action and Launching an Online Business
Starting an online business begins with producing content that resonates with your audience. Once people start asking for help, make free offers to build relationships and gather customer insights. This feedback will guide the creation of a minimum viable product (MVP). Referrals and affiliates play an important role in growing the business and driving revenue. As the business expands, it is important to delegate tasks and focus on scaling.
Transitioning from Course-based to Community-based Business
Recognizing the need for scalability, Brian transitioned his business from course-based to community-based. The focus shifted from information to implementation, accountability, and support. By creating a strong community and offering a space for like-minded individuals to connect and collaborate, Brian's business grew rapidly. Leveraging referrals, affiliates, and targeted advertising helped increase revenue and reach more people.
The Importance of Defining Your Winning
Defining what winning looks like for your business is crucial for success. Clarity on your goals is essential, as it guides your actions and determines your growth strategy. Whether you aim to build a lifestyle business or scale to new heights, understanding your vision is key. Leverage and scalability require transitioning from individual work to a team-based approach. Each stage of business growth comes with its own challenges and requires proactive planning.
The Journey from Me to We to They
Growing a business means transitioning from working alone to building a team that can operate independently. This shift involves relinquishing control, hiring strategically, and developing systems and processes that support growth. Scaling requires clear goals, constant adaptation, and staying several steps ahead. The growing pains of hiring and defining roles are part of the journey towards building a successful and impactful business.
#729 Most people never take the leap to pursue the life they've always wanted. Often, it's because they're too afraid to quit their traditional jobs. That's why I've invited Brian Luebben of The Action Academy Podcast on the show to share the blueprint for achieving your version of success. Today, we hear Brian's story and learn about the side hustle that helped him replace his six-figure corporate income while traveling the world full-time. After recording, I had to go back and listen to this conversation again because I didn't want to miss any of the incredible golden nuggets. So make sure you take notes! Brian and I discuss building a financial foundation, creating products that address real needs, the importance of community for learning, the best short-form content strategy, and more. This is a great one, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session729.