20Growth: Why Product-Market Fit is Not Enough, Revenue Does Not Create Usage, Metrics Must Be Before Strategy, Why it is Always Better to Concentrate than Diversify Marketing Channels and Secrets from Hubspot's Growth Engine with Brian Balfour @ Reforge
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Importance of Metrics, Qualitative Understanding, and Usage in Strategy
Metrics should be used to measure the success of a strategy, not determine it. To determine the appropriate metrics, a qualitative understanding of the problem and target market is necessary. Understanding the qualitative definitions of the problem being solved and the natural frequency of occurrence in the target market's life is crucial for setting retention metrics. Usage metrics should be prioritized over revenue metrics, as usage creates revenue. Understanding the usage of the product should be the focus, rather than solely focusing on revenue metrics.
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