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Tinker your way to scale: James Dyson

Masters of Scale

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Balancing Expertise and Naivety for Innovation

To foster innovation, it is essential to strike a balance between expertise and naivety. While experienced individuals are valuable for certain roles, having too many can lead to a lack of creativity and a tendency to stick to conventional methods. Encouraging a culture of invention requires a mix of experienced and inexperienced individuals, with the latter pushing for new ideas and different approaches. This blend of perspectives is crucial for driving innovation and avoiding complacency in the industry.

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