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Think Faster, Talk Smarter and Excel at Spontaneous Conversation with Matt Abrahams

All the Hacks with Chris Hutchins

ADVICE

The "What-So What-Now What" Communication Structure

  • Key Takeaways:
    • Structure any communication with three questions: What? So what? Now what?
    • "What" is the core idea/topic.
    • "So what" explains its relevance/importance to the audience.
    • "Now what" clarifies the next steps or desired outcome.
    • Practice applying this structure to podcasts, ads, and daily interactions to improve communication skills.
  • Question: How can I use the "What-So What-Now What" structure to deliver more effective presentations, emails, or feedback?
  • Action Plan:
    1. After listening to a podcast or reading an article, summarize it using the framework.
    2. Before sending an email, structure it with "Now what" as the subject line, followed by "What" and "So what" in the email body.
    3. When giving feedback, state the observation (What), explain its impact (So what), and suggest a solution (Now what).
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