Search Bars Are Just Like The Google Search Bar

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Google search bar changed our expectations of what search is. We were all trained very well to think, oh, now search bars are just like the google search bar, everywhere. And then you try that on amazon. You will be buried by results for stuff that the company wants you to buy. The result is that the thing you search for that you are trying to buy will be buried in a sea of other searches.

Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.

Search and Ye Might Find