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How April Dunford Built a 7-Figure Solo Consulting Biz
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Identifying Effective Marketing Events
Focusing on the right metrics for content creation and social media promotion is crucial, as vanity metrics can be misleading. It's important to evaluate which types of events drive actual business, rather than just generating applause and selfies. Targeting marketing events with senior marketers and tech startup CEOs has proven to be more effective for generating business, as these individuals have influence and are more likely to become clients.
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