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The Fresh Start Effect and Behavior Change
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Dr. Katie Milkman, a highly celebrated behavioral scientist, has conducted research on habits and behavior change. According to her, the fresh start effect suggests that we view our lives as a series of chapters in a book, and when we experience a new beginning such as starting a new job or moving to a new house, we feel like a different person with the opportunity to adopt new behaviors. This insight can be particularly helpful for those seeking to make behavioral changes, as it allows individuals to identify and leverage fresh starts in their lives to break free from old habits and pursue personal growth.
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