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Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
Decoder with Nilay Patel
Success of the Co-CEO Model and Cultural Alignment
The success of the Co-CEO model is dependent on a strong cultural alignment and buy-in from all individuals involved. Establishing a culture of transparency, honest conversations, selflessness, and prioritizing the company's interests is crucial for the model to work effectively. Companies with Co-CEOs either significantly underperform or overperform their peers, with the key factor being the presence or absence of a supportive culture and CEOs who embrace the model positively rather than seeing it as a compromise.
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