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Invention is Reinvention with entrepreneur Eric Ryan
A Bit of Optimism
True Innovation vs. Superficial Changes
Innovation is often misused by companies to make simple changes seem more significant than they are. True innovation involves creative thinking applied to business, rather than just adding features or benefits to a product. Companies may use the term 'innovation' to charge more or take more credit than deserved for basic changes, such as replacing switches with a screen. True innovation involves deeper, more transformative creative thinking, not just superficial alterations.
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