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Kinko’s: Paul Orfalea

How I Built This with Guy Raz

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The Founding of Kinkos: A Profitable Business in a Tiny Space

This is the fascinating story of how Kinkos, a small copy shop, became a profitable business. With minimal costs and the ability to make money right away, the owner set up a small space with a machine and a counter. Customers didn't even need to enter the store - they simply handed their documents through a window to be copied. The name Kinkos was chosen because of the owner's kinky red hair and the desire for a memorable name. And indeed, who could forget the name Kinkos?

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