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“A story needs a job to do” | Michelle Warner, Business Designer & Strategist

How Stories Happen

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Content Creation Challenges and the Value of Core Stories in Marketing

Content creation tools and templates can sometimes lead to forgettable or ineffective content. Personal stories derived from core experiences resonate well and can be transformed into core stories for marketing purposes. These core stories are impactful narratives that are easily relatable and can be repeatedly used to build trust with audiences during the awareness stage of marketing. By sharing core stories, individuals can establish a strong connection with their audience, leading to a more effective engagement and sales process.

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