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The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Leveraging Unique Holidays and Events for Sales Success
In the US, tax refund day is an opportunity to promote our brand by randomly refunding several orders on social media. This strategy has been successful and will be carried into 2024. We have also found that leveraging unique holidays or events, such as guacamole day or the release of a popular film like Barbie, can generate strong marketing impact. Leveraging these conversations and using Pinterest trends to plan social media content in advance has been effective in staying ahead of the game.
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