2min snip

Catalyst with Shayle Kann cover image

The better mousetrap fallacy

Catalyst with Shayle Kann

NOTE

Identify Needs Before Solutions

There are two primary approaches to technology development: problem-driven and technology-driven. The problem-driven approach focuses on identifying unmet market needs and developing solutions to address them. This method risks identifying an opportunity that may not be solvable. Conversely, the technology-driven approach begins with a new, intriguing technology and seeks potential applications, which risks resulting in a solution looking for a problem. Understanding these approaches is crucial for effective technology innovation and development.

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