How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
Understand the Overwhelm to Engage the Undecided
Understanding the mindset of potential customers is crucial, especially when they struggle with overwhelming choices and cynicism towards existing solutions. In a crowded market like weight loss, where many feel paralyzed and stuck, it's essential to create tailored customer experiences that address their specific challenges. Through continuous iteration and engagement, businesses can develop effective onboarding processes that resonate with customers' real-life struggles, thereby lifting them from inaction to participation.
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