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Why Tubi CEO Anjali Sud thinks free TV can win again
Decoder with Nilay Patel
Focus on Viewer-Centric Approach in the Attention Economy
In today's fragmented and friction-filled entertainment landscape, the key is to focus on a viewer-centric approach. Success lies in offering easy, delightful, and entertaining content that competes with platforms like TikTok and gaming. Current strategies like price increases and bundling are seen as reactive based on financial realities rather than viewer satisfaction. Tubi stands out by being 100% ad-supported and free, with no subscription fees, tiers, packages, or add-ons, simplifying the viewing experience for audiences.
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