SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Avoiding Common Mistakes in Sales and Marketing Hiring
When hiring for sales and marketing positions, it's crucial to look for candidates who can confidently sell themselves and the product. Candidates should demonstrate clear enthusiasm for selling and a willingness to engage with customers from day one. Avoid hiring individuals who show hesitation or lack the ability to demonstrate the product. Additionally, ensure that marketing hires have relevant experience in field marketing and event coordination, as these skills are essential for success in the role. With the increasing number of candidates in the SaaS and cloud industries, it is more critical than ever to make informed hiring decisions to avoid common pitfalls in sales and marketing recruitment.
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