AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
The Subtle Negotiation that Led to Disney's Acquisition of Star Wars
Bob seized an opportunity to talk to George at Disney World about Lucasfilm's future. George, impressed by Bob's interest, reached out six months later to discuss a sale. Negotiating the deal was challenging, as parting with Star Wars was difficult for George. However, Bob's empathy for George's attachment to the franchise helped build trust. Bob understood the cultural significance of Star Wars and aimed to preserve its mythology rather than commercialize it.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode