Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
The Subtle Negotiation that Led to Disney's Acquisition of Star Wars
Bob seized an opportunity to talk to George at Disney World about Lucasfilm's future. George, impressed by Bob's interest, reached out six months later to discuss a sale. Negotiating the deal was challenging, as parting with Star Wars was difficult for George. However, Bob's empathy for George's attachment to the franchise helped build trust. Bob understood the cultural significance of Star Wars and aimed to preserve its mythology rather than commercialize it.
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