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Creating Distinctive Memories for Better Recall
Memories can survive interference and competition if they are made distinctive by tying them to something unique. By connecting memories with distinctive elements such as names, interesting facts, or emotions, we create a unique story that helps differentiate similar memories. This distinctiveness aids in memory retention as our brain captures what is unique about each moment in time, whether it be sights, sounds, smells, or emotions. There isn't a specific part of the brain where memories are stored because memory manifests in different ways - as semantic memory (general knowledge) or episodic memory (specific events).