Similarities between Cultivating Taste and Editing Process

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The editing process, especially self-editing, shares similarities with cultivating taste in terms of evaluating and assigning value to work. Both involve assessing previous work or choices, determining what works and what doesn't, and striving to improve by moving towards a better outcome. Editing involves objectively evaluating content and deciding how to enhance it, akin to refining taste by discerning what works or doesn't work and striving to enhance personal preferences. It's a process of reflection, understanding why something doesn't resonate, and working towards improvement.

Writing is thinking, which means it’s like lighter fluid for business growth.

Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp.

As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor.

In this episode, Brie shares years of hard-won wisdom to expose how great writing sets companies apart. She explores the balance of writing vs. taking action; she breaks down the editing process better than a modern-day Maxwell Perkins; and she sheds light on the secret to great writing: your zone of obsession.

If you want to learn how to do the best writing of your life, and grow your company while you’re at it, this episode is for you.

SPEAKER LINKS:

Website: https://www.briewolfson.com/

Twitter: https://twitter.com/zebriez

Stripe Press: https://press.stripe.com/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470