Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
How to Get as Many Glasses on People's Faces as Possible
Warby Parker's Home Trion program sends customers up to five different frames to try on at home, unlocking the opportunity for those who wouldn't consider buying glasses online. By focusing on critical path items and finding creative solutions, Warby Parker's goal became getting as many glasses on people's faces as possible. The Home Trion program improved the customer experience and helped build trust in the Warby Parker brand. It's a unique example of the customer experience shaping the brand, rather than the other way around.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
