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Brian Will: Mastering the Art of Persuasion for Sales and Negotiations
Make It Happen Mondays - B2B Sales Talk with John Barrows
How to Build Trust Early On
To build trust and show expertise in a sales meeting, don't just ask qualifying questions and give a pitch. Instead, prepare by doing research on the client's website and mention specific points. Engage with the client to get them to open up and share actual information. Show active listening and respond with a personalized, connective approach.
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