12: Dan Heath | The Power of Moments and How to Create Them
The Jordan Harbinger Show
What's the Money on the Table?
A small business owner who'd set up a retirement plan for his employees was frustrated that people weren't utilizing it very much. One year in december, he brought everybody together in the conference room and asked them if they wanted to lose money by not maxing out their four or one k match. "Do you want that money in your pocket, or in mine?" He said there was a rush to sign up for the four o one k plan that day.
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