The Cultural Impact of Personal Branding and Political Shifts

Naomi's personal branding crisis led to a realization that this issue is pervasive in our culture. The commodification of humans as brands has damaged social movements and caused a lack of trust online. The turning point was when the anti-lockdown movement reached the author's rural British Columbia community. People who were once left-leaning shifted to hard-right ideologies. The author explores the connection between the obsession with individual perfection and the inability to unite and confront collective crises.

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