
Rachel Botsman: How to build and maintain trust
In Good Company with Nicolai Tangen
The Importance of Consistency in Building Trust
Consistency plays a vital role in building trust as it surpasses intensity in making real progress. Leaders or individuals who only show up in intense or sporadic ways might create a momentary impact, but it is the consistent presence and actions that truly foster trust. Being consistent does not mean being perfect every day; it involves showing up reliably and predictably, remembering small details, and maintaining a certain level of behavior regardless of good or bad days. Inconsistent behavior, whether in leadership roles or personal relationships, breeds uncertainty and damages trust, as people are left wondering how the individual will react or show up each time.
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