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001: The Secret to a Billion Dollar Creator: Get Paid in Equity
The Nathan Barry Show
The Evolution of Selling Time and Expertise
Initially, when starting a business and personal brand, selling time and expertise is a valuable beginning step to create value. Companies like Franklin Covey began by offering consulting services for time management and productivity, gradually evolving their services into products like planners. This trajectory emphasizes the importance of starting by selling time and expertise but eventually transforming it into something more sustainable and scalable to avoid staying in that initial stage indefinitely.
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