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38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
NN/g UX Podcast
Use the interview in different ways
Interviews can be utilized in various methods, such as running usability tests where scripted tasks are performed, with interviews conducted before or after. Interviews can be seen as a tactic to facilitate a conversation, utilizing different strategies like semi-structured and open-ended questions. Unlike surveys, interviews focus on exploration, allowing for follow-up questions to delve deeper into the topic. Each interview is unique, even with the same population and discussion guide, as they have an emergent and exploratory nature, aiming to thoroughly engage with the interviewee before moving on.
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