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People I (Mostly) Admire cover image

94. The Price of Doing Business with John List

People I (Mostly) Admire

ANECDOTE

Scaling last

  • Steve Levitt admits he prioritizes big results over scalability, often saying, "I don't care about scaling. Just once, I want to get a big result."
  • He acknowledges this is driven by a desire for significant impact and personal recognition, rather than focusing on widespread adoption from the start.
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