
Best of: The Science of Making—and Keeping—Friends
A Slight Change of Plans
The Mere Exposure Effect in Facilitating Friendship
Repeated interactions are crucial for building friendships due to the mere exposure effect. This effect explains that familiarity breeds likeness, leading to increased trust. When people interact more often, they tend to like each other more, making it easier to initiate further connections. Overcoming the fear of rejection in initiating friendships is important, as research shows that people generally like others more than expected.
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