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The M.A.G.I.C Offer Formula | Ep 563

The Game with Alex Hormozi

NOTE

The MAGIC Framework for Creating Effective Offers

Magic stands for magnet, avatar, goal, interval, and container/nThe magnet is the reason why someone will click (free, discounted, springtime)/nAvatar is about discriminating against everyone else and calling out your specific audience/nThe goal is what you are marketing to them (pain-free, filled up clinic)/nIndicate a time interval (12 weeks, 6 months, 30 days, 6 hours)/nThe container is the word that packages all the elements together (incubator, intensive challenge, blueprint, system)

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