The Game with Alex Hormozi

The M.A.G.I.C Offer Formula | Ep 563

Jul 13, 2023

Discover the MAGIC Offer formula to craft irresistible marketing headlines that stand out in local markets. Alex breaks down each element—Magnetic, Avatar, Goal, Indicate, and Container—offering insights on how to quickly generate variations. Learn strategies to combat consumer fatigue by refreshing offers frequently and using clever wording. Plus, get practical tips on understanding your audience demographics to maximize conversions. It's all about creating compelling and effective messages that resonate and drive results!

09:45

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Highlights

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Episode notes

The MAGIC Framework for Creating Effective Offers

02:22

Intro

1min

Crafting Irresistible Offers with the MAGIC Formula

6min

Crafting Compelling Headlines for B2C Marketing

2min

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container

(3:52) - Use the M.A.G.I.C formula to make quick headline variations

(6:04) - Local B2C marketing requires changing headlines frequently

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(This episode is a re-run. Original airdate was October 16, 2020)

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