To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
The Andrew Faris Podcast
Embrace the Complexity of Emotion
Human emotions are often blended rather than singular, impacting behaviors and decisions. In gifting, two primary emotional drivers are nurturance and esteem. While nurturance focuses on love and appreciation for others, esteem is about seeking respect and social standing. Effective marketing must address both emotional aspects to resonate with consumers, acknowledging that genuine gifting motivations are complex and multifaceted.
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