Curious Minds at Work cover image

CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

NOTE

How Do You Manage That Risk?

The only thing that gets you revenues is a compelling value proposition for a set of customers. And what i see companies doing to too great an extent, is to focus more stringently on the revenue side. It's not by laying out initiatives, figuring out exactly what the costs of those are and hoping that the revenues are going to show up.

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